Producing demo videos to showcase Rightware’s latest technologies.
Focus:
Product demo videos for sales outreach
Timeline:
1 month
My Role:
Producer (me), video editor(me), motion designer (me), script coordinator, and marketing director
The Team:
Marketing Producer (me), Product Owners, Sales Team, Marketing DIrector
The challenge
Produce one video for each demo so the sales team could reach out to potential clients within a month.
I needed to create all the videos myself while coordinating with different departments to ensure the information shown and explained was accurate.
The goal was to present the product with an accurate representation and a realistic look.
Key Achievements
Total views across social media campaigns, affiliate programs, and organic traffic
Videos produced with a cross-functional team
Videos designed for immediate use in client outreach and demos
Delivered on time within the one-month timeline
Solution
To avoid spending excessive time in 3D software—where shading and rendering can be very time-consuming—I recorded as much as possible in camera.
I worked closely with product owners to create very detailed scripts, ensuring that everything said or shown on screen was accurate from the start. This allowed us to record only what was necessary and avoid unnecessary revisions.
For the Signature UI video, we already had an earlier concept that had been paused. I reused that project and focused on showing only the most important elements, replacing the screens with updated content and the correct information.
Workflow
The process started with script development together with the product owners to ensure technical accuracy. Once the scripts were finalized, we organized recording sessions to capture the necessary footage efficiently.
After recording, I handled the editing process, integrating the footage with screen recordings and other visual assets. Whenever possible, I reused elements from previous projects to speed up production and maintain visual consistency.
Before release, we ran a review round with stakeholders to confirm that all information was correct. Once approved, the videos were finalized and delivered to the sales team.
Final Thoughts
Recording as much as possible in camera was key to saving a significant amount of time in production.
Having the scripts ready from the beginning gave me a clear path for execution and helped reduce revisions.
Reusing an existing project was the final boost that allowed me to deliver a strong video while saving a considerable amount of production time.
If you have more questions