Delivering 40 Cross-Media Assets for a Medical Device Brand
Focus:
Brand awareness and marketing asset development
Timeline:
1 year
My Role:
Senior Visual Designer
The Team:
Senior Visual Designer (me), Design Director, and CEO
The challenge
Create a wide range of visual assets that could be used across marketing, product communication, and social media.
The goal was to develop materials flexible enough to support different communication channels while maintaining visual consistency and accuracy for the medical device.
Key Achievements
Increase in website engagement
Assets created across multiple media formats within one year
Increase in social media content production
Growth in reusable visual assets for the company
Solution
I focused on creating flexible and reusable assets that could support multiple marketing needs. For example, I built a highly accurate 3D model of the medical device, allowing it to be reused across visuals, animations, and marketing materials.
At the same time, I established a repeatable production pipeline for social media content, including both animation and static visuals.
To improve efficiency across the company, I also created an internal asset library where teams could easily access approved materials.
Workflow
The process began with modeling, texturing, and rigging the main 3D model of the device, ensuring it was technically accurate and visually consistent.
Whenever a new asset was required, I referenced this main model within the project files so any updates could automatically propagate across related assets.
Once new materials were completed, they were uploaded to the internal asset library, making them accessible to other teams across the company.
Final Thoughts
Keeping the main 3D model clean and well-organized was essential, as it served as the foundation for many other assets.
Creating a shared asset library helped reduce repeated requests and made it easier for teams to access the materials they needed.
Producing high-resolution visual assets also proved extremely valuable, giving teams the flexibility to adapt them for different marketing and communication needs.
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